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“There are so many great resources available to me from IAMCP. It saves me valuable time and increases my productivity.”

Welcome to IAMCP’s news and resources page. The information available here is intended to help members connect and grow their businesses. If you have helpful tips, suggestions or articles to contribute, please contact Lucy Sutton (

IAMCP Launches Free Network Membership for EMEA/APAC/LATAM Regions

Join IAMCP, the premier networking community for Microsoft partners, as a 'network' level member with no membership fee! As a 'network' member (applicable to only the EMEA, APAC & LATAM regions), you can access many of the benefits of full IAMCP chapter membership at no cost to your business.

Our mission is to help our members grow their businesses and enable partner-to-partner opportunities that drive deals forward. As a network member, you can participate fully in our IAMCP online experience, including our dynamic Yammer community, receive our IAMCP communications, and search for members globally to build profitable P2P relationships. Access the full list of network member benefits to see what you can tap into when you join!

Sign up for this free membership here.

IAMCP Brochure

Download a copy of our IAMCP brochure here.


The IAMCP Communicator is published every two months to keep our global membership up to date on success stories, business and diversity leadership, relevant Microsoft updates and events. Make sure you are opted in to 'General Correspondence' in your membership profile to receive our IAMCP Communicator newsletters. If you have a story to contribute, please contact

IAMCP Communicator - January 2019 Edition

IAMCP Communicator - October 2018 Edition

IAMCP at Inspire 2018 Special Edition Newsletter

IAMCP Communicator - May 2018 Edition

For earlier editions of our newsletter, please see here.    

P2P Maturity Model Resources and Research:

P2P Maturity Model Framework

IDC Industry Development and Models: A Blueprint for Partner-to-Partner Networks: The P2P Maturity Model: This study authored by IDC’s Christine Dover and Per Werngren is available exclusively to members of IAMCP.

P2P Maturity Model Playbook

On-Demand Grow Your Business Through Effective Partnering: Announcing the P2P Maturity Model Playbook and Training - access webinar recording here.

The Partner to Partner (P2P) Journey Experience

IAMCP is taking the P2P Maturity Model on the road! The P2P Journey Experience follows IAMCP partners as they become introduced to the P2P Maturity Model and engage in a series of discussions about how the model can help them develop their partnership channels and programs.

The P2P Journey takes partners though a guided tour of:

  • An introduction to the model with the 4 levels of maturity and 10 business functions critical to success.
  • An assessment of current state partnerships along with a discussion of areas of opportunity and alignment to business goals. 
  • The final stop is a discussion of next steps on how to leverage the maturity model as a framework to grow business through partnerships.

From launching a new product requiring a new a way to go to market, to deepening the relationships with existing partners to taking a partnership program to a new level, find out how these partners have started the journey, encountered the P2P Model and used it to determine their next steps on the road to revenue. 

Join our three partners Altec Products Inc, Brittenford Systems and Sela Canada on their P2P Journey:

Beginning the P2P Journey Experience: Altec Products Incorporated

Beginning the P2P Journey Experience with Brittenford Systems

Beginning with Bubbles: SELA Canada Starts the P2P Journey

The P2P Journey Experience: Midpoint Check-in with Altec Products Incorporated

The P2P Journey Experience: Midpoint Check-in with SELA Canada

The P2P Journey Experience: Midpoint Check-in with Brittenford Systems

The P2P Journey Experience: Conclusion and Next Steps for Altec Products Incorporated

The P2P Journey Experience: Conclusion and Next Steps for SELA Canada and Bubbles

The P2P Journey Experience: Conclusion and Next Steps for Brittenford Systems

P2P Journey Experience Case Study - Altec Products Incorporated

P2P Journey Experience Case Study - Brittenford Systems

P2P Journey Experience Case Study - SELA Canada


The right ingredients for partner-to-partner success (by Gail Mercer-MacKay)

Quest for Successful Partnering Leads to P2P Maturity Model Training (By Per Werngren)

Once Upon a Time - A Cautionary of P2P Business - What can go wrong and how the P2P Maturity Model Can Help (By Diana Kreklow)

Best Practices:

Grow your business faster with the proven approaches and methodologies of best practices.

Chapter Maturity Model: Interested in starting a chapter or working with your local team to move yours to the next level? This model will help you understand the stages and how to move in the right direction.

Starting a Chapter: This document covers everything you need to know about starting a local IAMCP Chapter.

IAMCP Best Practice Series - Creating and Sustaining A Successful Sub Committee (April 2016): A guide created by the IAMCP International Board during their workshop in Toronto, Canada, in February 2016.

IAMCP Best Practice Series – How to arrange and run great Membership Meetings (April 2016): Watch the video of this webinar hosted by Per Werngren and Ro Kolakowski.

Elevate a New Member - Social Media Process - helpful guidelines for IAMCP chapters.

Inspiring ideas:

Read about great ideas from chapters around the globe:

IAMCP Chapter Story: Getting to Know IAMCP Sweden

IAMCP Chapter Story: Spain

Profile of IAMCP Portugal

Research & Other:

IDC Industry Development and Models: A Blueprint for Partner-to-Partner Networks: The P2P Maturity Model: This study authored by IDC’s Christine Dover with Per Werngren is available exclusively to members of IAMCP (a value of $2500 USD). This IDC study describes the partner-to-partner (P2P) networking Partnering Maturity Model, a framework of 10 business functions and 4 maturity levels that describes in detail how channel partners can create successful and repeatable working partnerships with other channel partners.

IAMCP Portugal Position Paper to EC on a Nearshore Model for ICTs


Download the IAMCP Driving Diversity Playbook.

Microsoft Inspire:

Inspire is Microsoft’s Premier event for the partner ecosystem and IAMCP delivered an exciting program of events and meetings for our members in July, 2018, in Las Vegas. We ran a diverse range of events, including our IAMCP Women in Technology (WIT) program, IAMCP executive round tables, IAMCP 'Speakeasy' party and much more, to help partners network and maximize business opportunities. Stay tuned for details of IAMCP activities at Inspire 2019 in Las Vegas! 

Executive Roundtable Guest Mary Jo Foley is always a hit with the crowd. Photo compliments of Charles Nguyen:

more Calendar

IAMCP Mumbai Meeting on 28th Mar, 2019

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