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IAMCP Communicator - May 2018 Edition
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IAMCP Communicator
                                                            May 2018 Edition

Welcome from Olivia Trilles, IAMCP EMEA

Hello from EMEA! It is my pleasure to welcome you to this edition of the IAMCP Newsletter. With so much going on—travel, meetings, planning for Inspire, staying on top of day-to-day business—I had to take a minute to step back and think about my role in IAMCP and what is top of mind for me at the moment. What floated to the top of my list was our ability as an ecosystem to win in the cloud.

Right now, there is cloud business outside of Microsoft that we (Microsoft and partners) are not winning. The question is, “Why?”. I believe it is because there are a few pain points that need to be sorted out:  

  • Mindset. There is a need to understand new business models and quickly transition to them. If we do not, other vendors will provide our customers with more compelling options.

  • Talent. We all know we need quality resources if we are to succeed. Without sufficient quantity as well, however, partners will be unable to move beyond delivering existing projects in order to deliver on new ones that will grow their companies. There is no question that talent is a tough issue for all. We need to keep up the messages about the great opportunities that exist in IT and act as mentors to better our chances of attracting and retaining the very best resources.

  • IP Co-sell. There are so many business opportunities here, and, as a community, we are not capitalizing on them as fast as we should. Fortunately, Microsoft is constantly working on helping us understand the next generation of business models and co-selling opportunities that can help in this regard (another of the many reasons to attend local MSFT events and Inspire!)

  • Partner-to-Partner (P2P). We need to find more partners and build those relationships faster. P2P is a core mandate of IAMCP and it is important to share success stories of the amazing partnering that is taking place around the world. In fact, if you have not already done so, please tell your P2P story using the very simple 2018 IAMCP P2P Award submission page.

IAMCP chapters around the world are working on the challenges I mentioned above and much more. There is always room for new ideas on how we can best partner to win in the cloud. If you have suggestions, please feel free to get in touch with me and share.

In closing, I can’t resist talking about the brand new IAMCP EMEA Operational Committee. Senior executives from many countries are dedicated to volunteering their time with the IAMCP to make a change and make sure that Microsoft and its partners win as much business as possible. This team is awesome and I look forward to sharing our progress. 

Thank you!

Olivia Trilles
President of IAMCP EMEA and Spain; Member of the IAMCP International Board (CEO AuraPortal)


IAMCP India North & East Mega-Launch Event

The IAMCP formally launched its chapter in India North and East with a kick-off event on April 11th, 2018. The event took place at the Microsoft India head office at Gurugram. Mr. Suresh Ramani, president of IAMCP India, welcomed everyone and spoke about the value of IAMCP and IAMCP WIT and the opportunities that exist in digital transformation. Rajiv Sodhi, One Commercial Partner Lead for Microsoft India, then spoke about how Microsoft derives 97% of its revenue from partners and gave insight into the drivers behind Microsoft’s reorganization.

Manish Sharma, who leads the go-to-market (GTM) activities of Microsoft India, joined the conversation to talk about GTM activities for partners. He touched on Microsoft 365 Play which partners can leverage to increase their business. He also discussed various other initiatives including new customer bounty, Startup Partners, and the Catalogue of Partner Services.

Next up was Mandar Kulkarni, Director of Cloud Infrastructure and Hybrid Cloud, and Rao Singh, Hybrid Cloud Lead, from the Azure Business Group. The pair emphasized that their teams will continue to work closely with IAMCP in the North and East.

The session concluded with a question and answer period in which Suresh introduced Munesh Jadoun (from a Microsoft Gold Partner organization) who will be leading IAMCP activities in North and East. Munesh said that he decided to volunteer his time for IAMCP after he had attended an IAMCP meeting in Mumbai and witnessed how all partners were very open to helping each other. That one meeting convinced him of the value of getting involved with IAMCP.

Congratulations on a fantastic launch!

Happening in Haiti - Time for Action!

The IAMCP WIT sponsored Haiti conference, in partnership with Harvest for Humanity, is moving forward and taking place on August 11th in that country. The underlying goal is to support women in Haiti by enabling them to gain access to technology and to raise money for girls to pursue their STEM education, so they can realize their potential—no small feat to be sure and there is much to be done to make this happen.

And that’s where IAMCP can help. The conference is looking for sponsors and needs your assistance. IAMCP WIT communities are stepping up and we would love to see the chapters join in making dreams happen. Two actions you can take:

  • Sponsor individual women who hope to further their education by visiting the Go Fund Me page and adding your support.

  • Consider corporate sponsorship opportunities for the conference. Please contact Rochelle Coleman to understand the opportunity for, and all the associated benefits of, helping women in Haiti realize their potential.
Visit the Conference Website for more information.

Nicki Aitken, Strategic Vendor Alliance Manager at RedPixie & IAMCP Diversity Lead in the UK and EMEA 
Driving Diversity

Nicki Aitken, Strategic Vendor Alliance Manager at RedPixie and IAMCP Diversity Lead in the UK and EMEA, was recently a guest of Clare Barclay, Microsoft UK COO, at her Marketing & Operations meeting. The meeting brought together Clare’s leadership team and over 200 Microsoft employees to discuss diversity and inclusion. Some of the topics covered in the conversation included:

  • Nicki’s background at RedPixie and at IAMCP;

  • Thoughts about diversity and inclusion in the business and how to drive more progress together;

  • Leadership experiences in the IT industry/Microsoft partner channel.

There will be additional quarterly follow up in an EBC for Partners (IAMCP UK members) covering topics including ethnicity, accessibility, gender. In addition, there will be a panel discussion with the relevant Microsoft executive sponsor and representatives from their Employee Resource Group, as well as an overview of Microsoft’s diversity and inclusion plans from Senior HR management. The main objective of these efforts is to support leaders within the partner community to understand the business value of inclusive leadership and a diverse workforce.

It is clear that diversity and inclusion is a major focus for Microsoft and they want to work with IAMCP to effect change. For more information on how to engage with your local Microsoft team around the importance of diversity and inclusion, contact Nicki.

Spotlight on Spain

The IAMCP Spain chapter is under the leadership of a very passionate and dedicated team and is currently relaunching its brand to ensure continuous growth. The chapter’s main objective is to provide value to its members, align closely with Microsoft, and see IAMCP Spain continuously evolve to meet the ever-changing needs of the Microsoft community.

To find out more about their plans, read the interview conducted with IAMCP Spain Vice President Michiel van Vliet, CEO of Kabel 

IAMCP Spain 10th Annual Event

Tech Tips

Plamen Mateev, chapter president of IAMCP Bulgaria, recently shared a paper titled “Semi-Automated System Updates and Zero Business Disruption”. To summarize its key message, since business continuity and availability are a top priority for IT, providing sustainable availability, confidentiality, and integrity of all services and resources between associates and counterparts is the path to finding yourself in the “Leaders” quadrant.

Conventionally, system updates are being underestimated, delayed, or forcefully applied without any prior research, analysis, or testing. The paper provides a glance at an approach that provides a flexible and consistent update deployment infrastructure (and by extension, up-to-date clients) that provides for having the latest critical and security updates in place to protect an organization from exploits, while assuring close to zero business disruption.

The full paper is available here.

Microsoft Inspire Updates

Get Inspired, Locally!

Microsoft Inspire takes place in Las Vegas July 15th – 19th and while one of the best parts of being at Inspire is enjoying the conference with your IAMCP chapter members, there are more options for those not planning to make the trip. Here is how you can “Get Inspired” locally:

  • Get together and watch the “Corenotes” together, either live or recorded;

  • Host a viewing party of the sessions at your local office and invite your IAMCP chapter;

  • Work with your local Microsoft Store or Microsoft office and leverage the event in Las Vegas to get your group together locally.

If you are interested, reach out to for suggestions and best practices to “Get Inspired”.

Share your story with IAMCP members from around the world and consider being a sponsor. Opportunities range from international and US board meetings, to networking events, the IAMCP WIT luncheon/cocktail party, mentorship, awards and more. Please contact for details.

Download the Winner stories from 2017  

IAMCP P2P Awards

Don't miss the opportunity to get global recognition for the work you've done this year.

Click to enter

Winners will be celebrated by IAMCP in Las Vegas. You'll also receive an extensive marketing package that includes an award logo, inclusion in an eBook, and recognition in a widely distributed press release. Some partners have even reported increasing business by 30% after winning an IAMCP award!

Don't miss your chance to share your partnering story.

Submissions close May 29th, 2018.

Reminder - Upcoming Webinars

Mark Your Calendars for These Webinars

IAMCP WIT Career Journeys

On May 22nd at 11:00 AM EST, we have two high-powered and successful leaders in the industry to share their career journeys and lessons learned. Cynthia Johnson, Vice President, Global Data Center Sales at Cisco, and Gavriella Schuster, Corporate Vice President, Commercial Partner Channels & Programs at Microsoft, will no doubt give us a lot to think about. Click here to register.


How to Sell Dynamics via LinkedIn

On May 23rd at 10:00 EST, the IAMCP EMEA Dynamics 365 Special Interest Group presents the exclusive, members-only webinar, “How to Sell Dynamics 365 via LinkedIn”.

If you believe that social media platforms such as LinkedIn are playing a more important role than ever before, you need to attend this webinar to learn how to prepare and execute online sales strategies to maximize value from being present on the LinkedIn platform.

Register here and contact Klaus Fander with any questions.


Know Before You Go to Inspire

Coming June, the “Know Before You Go to Inspire” webinar will give you insights and information on how to get the most out of attending Microsoft Inspire. Whether your first time attending the conference or your fifth, this is the place to get the goods! Register here.

Gavriella Schuster, Microsoft 

Microsoft Build

If you were not there in person, you can still catch up on everything that took place at Microsoft Build. Find out what Satya Nadella, Scott Guthrie, Joe Belfiore, and others had to say about the latest and greatest with respect to developer topics such as AI, machine learning, the Cloud, and apps.  

In the News

eXtreme365 recently took place in Dubrovnik, Croatia. Elena Baeva of IAMCP UK summarized the key themes and observations in her blog post, “Top 3 Themes from Extreme365”. Check out the post to find out more about digital transformation, capacity and capability, and women in technology.

Get Social

Be sure to follow us on social (#IAMCP, @IAMCPorg, @IAMCPWIT and #IAMCPWIT) for all the news and updates on upcoming webinars.

more Calendar

IAMCP NorCal May meeting

Networking Lunch - IAMCP SoCal LAN (Local Area Networking) Pasadena

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