What is IAMCP?

IAMCP is a professional association of Microsoft partners dedicated to helping companies and individuals in the "Microsoft ecosystem” to broaden their base of business opportunities through partnering with other IAMCP members – both within their own communities and around the world. The association is organised in chapters across three main regions: Americas, APAC, EMEA.

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Our Mission

The IAMCP mission is to maximize the business potential of members through peer-to-peer interaction, member advocacy, community outreach, growth and education—while enhancing members’ ties to Microsoft. Business development and higher bottom line profit are our goals.

A Little History

Since its inception in 1994, the IAMCP has worked to bring the best Microsoft Partners together to leverage their joint strengths in delivering world class solutions to clients, while enhancing ties to Microsoft. The success of the IAMCP today is largely attributable to its founding fathers, two of whom are Bob Marsh and Per Wengren, previous Chairman of IAMCP International.

When Per joined the IAMCP, the organization was present in just 4 countries (U.S., Canada, Italy and Sweden). Per was given a mandate to make the IAMCP a global entity; under his leadership the organization’s footprint grew to include 44 countries. Per stepped down from the leadership in 2016, leaving a legacy of partnership successes behind him, and great inspiration for partner growth through P2P relationships.Read more about Per’s experiences in growing the IAMCP.

Bob Marsh, affectionately known in IAMCP circles as Gandalf, the wizard, has certainly worked magic for the IAMCP. He had been hired by Microsoft to get teams ready for product launches 6 – 9 months ahead of the official launch, so that partners were ready and informed about product capabilities. But, one pivotal afternoon in the early 2,000s, Bob was asked to facilitate a dinner meeting with a group of IAMCP partners in Redmond, VA, because a colleague had a conflicting engagement. And Bob just listened. He heard, and saw, the IAMCP vision, and asked to be assigned to manage the relationship from the Microsoft perspective. And the rest, as they say, is history.Read more about Bob’s influence on the growth of the IAMCP.



With 25 years of partnership success behind it, the IAMCP has grown to over 100 chapters in over 40 countries – and over 2,000 members. And the growth continues, with several new chapters formed across the globe every year, making it easier than ever before for our membership to connect with other partners and Microsoft personnel.

The Microsoft Partner Network is the strongest ecosystem in the industry and the IAMCP builds on that strength, delivering even more value to Microsoft Partnerships through:

  • Enhanced connections and a cohesive voice to Microsoft
  • Access to events and Microsoft training programs
  • Enablement of the Microsoft Partner Network

25th Anniversary

Celebrating 25 years of partnerships, the IAMCP is engaging in a number of activities throughout the year. And we made quite a splash at Inspire 2019 in Las Vegas, with our 25th Anniversary party, personal congratulations from Microsoft leadership, a high level of guest engagement - and many new members.

From its modest beginnings to becoming a major Microsoft ally, the IAMCP has earned its stripes through the dedication of its members around the world. Throughout 2019, we are proudly celebrating 25 years of business connections, friendships forged along the way, and the partnership vision that leads to growth.

Let's continue the momentum!


Executive Team



Chapter Presidents

For a List of Chapter Presidents, Please contact


Lucy Sutton
IAMCP International Administration
Lea Duvel
IAMCP Americas Administration
Donna Hegdahl
Jeff Baker and Tom Major
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