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Microsoft Inspire 2020

Wednesday, July 29, 2020   (0 Comments)
Posted by: Pavan Jangid
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A digital experience with an opportunity for everyone

Microsoft Inspire is always full of innovation and ideas on ways to do things better, and this year was no different, with the event being held as an online-only experience. While the digital format didn’t allow for the same in-person connections, it was more accessible to more people, enabling almost every country in the world to be represented at the conference.

As we close the door on this remarkable event, we took a few minutes to recap on some of our favourite moments and hear from our Members across the globe.

Satya Nadella, Chief Executive Officer, Microsoft, graciously thanked employees and partners alike for their efforts in serving customers during the COVID-19 crisis, pointing out that, as people look for different ways of working and providing solutions, we have seen more innovation in the last few months than in the past few years. Satya highlighted innovations across many industries, including farming, healthcare, telecommunications, financial services, retail, education, security, automotive and government.


Gavriella Schuster, Corporate Vice President, One Commercial Partner, presented the Community Response Partner of the Year Award, one of 146 winners selected from 3,300 submissions from 100 different countries. RedBit, a software consulting, design and engineering company, was recognized for its solution which saw food distributed across Canada to those who needed it most. Congratulations Redbit!


Gavriella also showed up wherever she could, dropping into the IAMCP Lounge regularly and expressed her appreciation for the reciprocal relationship between Microsoft and the IAMCP.


Brad Smith, President, Microsoft, took us on a tour of beautiful Seattle, sharing some history about the city and Microsoft itself - complete with a cameo appearance from Bill Gates. Overlooking the Puget Sound, Brad talked about Microsoft’s role in the world, its commitment to emissions reduction and the role technology can play in meeting our goals for the planet, from nature, security and human rights perspectives.


Some impressions from our regional leaders


“The expression ‘purpose-driven digital transformation’ resonated strongly with me as I see so many working to innovate in the current crisis – and Microsoft partners have demonstrated many excellent examples of just that philosophy. Opening our minds to possibilities can help us all better serve our customers – with a “yes, and” rather than a “yes, but” mentality.”

Suresh Ramani – IAMCP APAC


“Certainly, there was a loss of connectivity in the digital format, but the advantage was that everyone could attend and have an Inspire experience, and companies could have more people present and cover more topics; this resulted in 10X the usual attendance.” - Ignacio Sestafe, IAMCP EMEA


“With a condensed presentation time (30 mins), the challenge is to make your content meaningful. I was deeply grateful for the people I was working with, each dedicated to putting on a great show and willing to work weekends and evenings to make it happen. As Gabriella said, ‘In times of uncertainty, we cling to what we know and trust’. That’s the IAMCP community. This is the “certain” place, where companies can come for help in how to succeed in uncertain times.”

  • Eddie Bader, AMERICAS and Sponsorship Chair



And a word from our President


“One of my favourite parts of Microsoft Inspire each year is hearing the incredible partner-to-partner (P2P) stories from around the world – examples of how partners understand what the customer needs and work together to ensure that they deliver. It always inspires me to see innovators collaborating to innovate further with Microsoft technologies.


This year was certainly a different experience in many ways. While we didn’t have the bright lights of Las Vegas, we did see shining cases of such innovation, illustrating how we can do things differently when we need to. And we learned – there were many things that we’ve never had to deal with before that have now become best practices for the future.


As I reflect on Microsoft Inspire 2020, I can’t help but wonder what the future Inspire experience will be. Whether or not we ever return to full, in-person conferences, I think you’ll always see a digital component to Inspire, connecting people across the globe.


Each of you will process your own personal take-aways from Inspire. I encourage you to live the IAMCP mantra and keep connecting, don’t stop learning – and grow!” Sérgio Baptista – IAMCP International President

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