IAMCP India: A New Chapter - And A Formula For Success
Wednesday, June 19, 2019
South India Gets a New Chapter and IAMCP India President Provides a Proven Chapter Start-Up Guide
Continuing its rapid growth trend, IAMCP India has launched yet another chapter – this time in Chennai, South India. The recent launch represents India’s 5th chapter and was attended by over 50 Microsoft partners.
Now, with five IAMCP chapters in India, two of which were just established 2019, we took a look at what they’re doing to make membership appealing and fuel the drive for growth and expansion.
Speaking at the launch, Mr. Rajiv Sodhi, General Manager, Partner Ecosystem, Microsoft India said, “Worldwide, IAMCP has been at the forefront of driving collaboration, sharing best practices and P2P business among Microsoft partners. IAMCP has been growing by leaps and bounds in India, and I am delighted to inaugurate the Chennai chapter of IAMCP.”
Growing Through Consistency
In addition to regular face-to-face chapter meetings that welcome both members and non-members, a learning and communications protocol has been implemented across all India chapters that includes Learning Webinars, a Yammer group for ongoing conversations and sharing of opportunities, and a WhatsApp group that has become a self-help community sharing member-to-member how-to information.
A 5-Point Start-up Guide
To provide chapter leads with a tried and tested start-up formula, IAMCP India President, Suresh Ramani, created a 5-point guide to follow:
- Identify local leadership
- Contact the local Microsoft Office for support
- Reach out to Distributors to make them aware of the chapter launch
- Finalize the content for communications
“Our focus within IAMCP India is two-fold: 1. Partner-to-Partner collaboration and, 2. Partner enablement. In this age of super-specialization, the ability to partner is a great competitive advantage.” – Suresh Ramani, President, IAMCP India
What’s Next for IAMCP India
With such rapid growth and a broad member base, IAMCP India is now working on the establishment of a legal body for the region to facilitate sponsorship and local billing for partners.
And IAMCP India has lofty goals, with an objective to establish at least one new chapter per quarter for the next two years. Plus, to ensure a consistent rhythm, once a chapter is established the leadership is encouraged to host at least one local event in each quarter, although some chapters do much more.
The fast growth – and strong future projections – have led to greater Microsoft India interest in IAMCP and India-based partners are now looking forward to greater Microsoft involvement and joint programs.
Said Suresh, “The IAMCP offers unsurpassed growth opportunities for partners through partnership opportunities across competencies and geographies. My message to Microsoft partners in India is “if you are serious about Microsoft business you should be serious about IAMCP!” I’m excited about our growth in India and look forward to its continuance.”