Print Page   |   Contact Us   |   Report Abuse   |   Sign In   |   Join Us
Community Search
News & Press: IAMCP News

A Meeting of Microsoft Minds in Madrid

Wednesday, June 12, 2019   (0 Comments)
Share |

A recap of the recent EMEA IAMCP Conference



With AI as the hottest tech topic on everyone’s lips today, the International Association of Microsoft Channel Partners held its 2019 EMEA event in Madrid, Spain to explore the topic and its opportunities for partners.


From May 19 to May 22, 190 CxO´s, business leaders and Microsoft employees - the ´crème de la crème´ of the Microsoft eco-system – gathered to learn about AI and share knowledge through networking experiences. Even Petey, the IAMCP gnome, made an appearance.


Here’s what they focused on


Leitmotiv: Artificial Intelligence

     A group of people standing in a room Description automatically generated

A deep understanding of the Microsoft strategy and its execution via partners

A hands-on framework for partners to understand and apply Artificial Intelligence in their businesses

Cross-EMEA partner-to-partner (P2P) networking with both informal and formal opportunities for interaction and sharing of ideas



But they didn’t just “talk” AI…

The entire event was supported by a website and mobile app through which attendees could see and manage their schedules and networking meetings, incorporating the built-in AI capabilities of O365, with direct translation in Power Point.

Presentations were in English, with English subtitles and attendees could use their own devices to translate the audio text to any language supported by Microsoft translate.

Between sessions, participants were able to provide live feedback via Kahoot – just to keep things interesting.

Some attendee sound-bytes

The event was deemed a great success and a post-event survey received strong, positive feedback! Here’s what they said:

“It was great to have the networking time on Tuesday. In general, everything well done. Congrats and good job. Thank you!”

“Perfectly arranged and hosted by IAMCP. Thank you for making this event happen!”

“Good website and preparation, great help from the onsite team.”

“The best IAMCP event ever!”

“Very happy with the central location, everything nearby.”

“Very well-organized event. Great app with, liked the book meeting opportunity and the ability to communicate what to offer. This was I was searching for.”

A thank you to the event sponsors

“This event was made possible through the support of the whole Microsoft Corporate AI marketing team, led by Mitra Azizirad, who acted as platinum sponsors and key speakers, as well as the rest of our sponsors. Thank you all!” – Bo Bauhn, IAMCP EMEA President


 The full agenda of the event can be found here.


IAMCP EMEA has 1,200+ members, over 50% of which are Microsoft managed partners.

Visit to find a location near you!

more Calendar

IAMCP UK Microsoft Executive Roundtable with Michael Wignall, Azure Business Lead (virtual)

Americas Member Briefing - Quarterly Webinar

IAMCP Austin Meeting

Tampa Chapter May Virtual Happy Hour

Featured Members

Membership Software Powered by YourMembership  ::  Legal