IAMCP DC: Conquer the Funnel - Sales and Marketing Insights for Better Lead Nurturing and Conversion
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IAMCP DC Chapter Meeting

When: 5:00 PM
Where: Microsoft Office
5404 Wisconsin Ave
Chevy Chase, Maryland  20815
United States
Contact: Frank Valdivieso
(301) 789-1029 x100

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Meeting Agenda:


5:00pm:              Networking


5:30pm:              Welcome /  IAMCP Updates


5:45pm:              Presentation:  Conquer the Funnel - Sales and Marketing Insights for Better Lead Nurturing and Conversion


This session will go over the latest data and benchmarks related to lead capture, nurturing, and conversion. We'll cover the best times (and how often) to contact a lead, how they respond to nurturing programs, the latest marketing automation thinking, and more to help you keep on top of your business development pipeline.

BIO:  A performance-driven marketing strategist with twenty years of experience growing international brands and organizations, Tim Young began his career in Fortune 500 marketing consulting, transitioned to lead marketing for the Entrepreneurs' Organization, then founded Young Marketing Consulting in 2013. His areas of expertise include brand growth and identity development; lead generation and conversion; digital marketing (SEO, SEM, etc.); customer satisfaction evaluation and improvement; customer segmentation and CRM work; ROI analysis and improvement; market research; and product development.

6:45pm:              Madeline’s Corner – Navigate the Microsoft Ecosystem in 2019.


7:15pm:              Raffle, Closing & Networking

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