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IAMCP UK Executive Roundtable with Scott Allen (Chief Marketing Officer, Microsoft UK)
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IAMCP UK Executive Roundtable with Scott Allen (Chief Marketing Officer, Microsoft UK)

When: Thursday, 12th April, 2018
10.00 to 12.30
Where: Microsoft Campus (Bronte Room, Building 3)
Thames Valley Park
Reading, Berkshire  RG6 1WG
United Kingdom
Contact: Lucy Sutton
01789 700 047

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Event Overview:

Following the outstanding success and feedback received from attendees at the last IAMCP UK Executive Roundtable with Richard Ellis, this is an exclusive opportunity for IAMCP UK Premier members to join an Executive Roundtable discussion with Scott Allen, CMO at Microsoft, to obtain a deeper understanding of the strategic focus for Microsoft’s marketing team and how it achieves an integrated customer-focussed approach.

This is an interactive, closed-group discussion, with a limited number of places offered on a first-come, first-served basis to current IAMCP UK Premier Members. Executive level attendance is required, along with a commitment to share your own customer and partner insights and provide feedback throughout the discussion. Registration is essential.


About Scott Allen:

Scott is responsible for leading marketing across Microsoft UK working with a talented team. He covers two go-to-market areas - Consumer and Commercial.

Consumer marketing focuses on Microsoft’s ATL and BTL marketing across Surface, Windows, Office and PC Accessories and integration across Microsoft’s key retail partners. Commercial marketing focuses on Reputation, Demand Creation and Sales Enablement to Enterprises and SMBs across all of Microsoft’s products (excluding Xbox). This covers all commercial industries, Public Sector and Education.

The Consumer and Commercial teams work alongside the CMO "Marketing Services Centre of Excellence" - Digital and Events. This is to ensure an integrated customer-focussed approach covering content, social (engagement, listening and selling), web, inbound, operations, partnerships, insights & analytics, 1st party & 3rd party events, hospitality and webinars.


Registration Information:

Register here for this exclusive event.

Please note this event is open to current Premier members of IAMCP (only one executive per company may attend). If you have any questions about this event, please contact or call 01789 700 047.

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