Top 5 Ways to Sell Your "Why"
(Ett webinar med Helen Donnelly från Tellus International)
Who Should Attend:
- Senior executives (Sales, Business Development, Marketing) from Microsoft ISVs
What We’ll Cover:
As vendors of technology solutions, we can’t help ourselves but be enamored with what the technology we’re offering does and how it works. Aren’t these detailed features and functions the reasons why customers by from us over our competition? Ultimately, perhaps yes. But it’s not why they’ll read an email you’ve sent, entertain an introductory phone call from you or take a meeting with you.
The best way to engage prospective new customers is to focus on "why” customers buy your solution. During this live online session, Helen Donnelly, accomplished technology marketing consultant, will share proven best practices for identifying and communicating the "why” for your company’s solutions.
About Helen Donnelly:
Helen Donnelly, a TELLUS Partner, in based in the U.S. NY metropolitan area. Helen is a technology marketing veteran who joined TELLUS from Numerix, a Microsoft Global ISV and Azure Top Deals Partner in the financial services software space. While at Numerix, she developed their Azure Business Plan and managed the Microsoft partnership from the sales and marketing engagement perspectives. Prior to Numerix, Helen spent 20+ years helping enterprise software and services companies grow revenue by arming their sales teams with compelling, use case-driven product marketing messages. She has also worked extensively with international companies to adapt their messaging, product positioning, and demand generation efforts for optimal success in the U.S. market. For example, Austrade, the Australian Trade Commission, brought her in to conduct marketing bootcamps and go-to-market readiness workshops for Australian companies expanding their direct and channel sales presence into North America.
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